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François Lesage – The Haute Couture Embroidery Legend

François Lesage – The Haute Couture Embroidery Legend


Whenever we watch Europe’s finest haute couture fashion shows, the applause is loudly appraised to the main designer. Most of the glamour, flashes, media and paparazzi are there to celebrate the high-end house that has just presented their collection. Editors line up in a frenzy for an interview and a summary of the main inspiration for next year’s garments that will be adored by millions as soon as the photos and videos are released from the media.

As an haute couture consultant for Rethinktex, I always wondered along with other fashion designers: “To what level of mastery could their fashion shows really attain without the magical hands of knowledgeable artisans in the industry?

The old art form of embroidery, and the companies that specialize in it, maintain centuries of family traditions and is certainly a dying craft.

It is an unfortunate situation. Nowadays, the majority of young talent wishes to utilize the resources of technology, laser cuts and CAD systems for their creations.

In my opinion, there is nothing wrong with being resourceful and embracing today’s technology. However, like any form of art, there is a genesis to everything.In haute couture, it is moulage and embroidery.


One of my favorite embroidery designers is, François Lesage. Lesage was born in Chaville, France on March 31, 1929 and sadly ended his great legacy on the first of December, 2011. The almost magical, Maison Lesage, was inherited by his father, Albert Lesage.

Names, such as Balenciaga, Dior, Christian Lacroix, YSL, Givenchy, Elsa S